Insights matter
A Marketer’s Guide to Implicit Associations
The Power of the Subconscious in Marketing Implicit Association Testing (“IAT”) is relatively new in marketing research.
Hannes De Wachter
June 19, 2024
Blog
Brand talk
Crafting Hallmark Brands: How to Transform Your Brand into Natural Language
Have you ever wondered why certain brands effortlessly embody a category, seamlessly weaving themselves into everyday conversations, while
Hannes De Wachter
April 22, 2024
Neuromarketing
The Power of Implicit Associations
Neuromarketing, a blend of neuroscience and marketing, unveils the hidden motivations that drive decisions. Implicit associations, a crucial tool in neuromarketing, exert a profound influence on consumer choices.
Giulia Reinecke
November 18, 2023
Neuromarketing
Neuromarketing for Digital Marketing
Marketers are constantly seeking innovative strategies to captivate and convert their target audiences.
Giulia Reinecke
November 7, 2023
Expert talk
Measuring Netflix’ brand association strength with EEG
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing
Marc Van Hulle
August 21, 2023
Brand talk
What’s your brand’s Matterhorn?
Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
Hannes De Wachter
March 7, 2023
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